Religia, Yoga; Ramawati, Yussi; Firdausi, Asri Sekar Mawar - In: RAUSP management journal 60 (2025) 1, pp. 52-68
This study aims to investigate how small and medium enterprises (SMEs) in developing countries can leverage customer relationship management (CRM) for business growth. It extends the Technology-Organization-Environment (TOE) framework by incorporating digital leadership and examining its role in...