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  • Search: subject:"Technology acceptance framework"
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Attitude theory 1 Consumer behaviour 1 Consumer segmentation 1 E-commerce 1 Electronic Commerce 1 Food retailing 1 Food trade 1 Grocery shopping 1 Innovation adoption 1 Innovationsakzeptanz 1 Konsumentenverhalten 1 Lebensmitteleinzelhandel 1 Lebensmittelhandel 1 Market segmentation 1 Marktsegmentierung 1 Online retailing 1 Online-Handel 1 Psychographic segmentation 1 Target group 1 Technology acceptance framework 1 Zielgruppe 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Anable, Jillian 1 Brand, Christian 1 Schwanen, Tim 1
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Journal of retailing and consumer services 1
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"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Brand, Christian; Schwanen, Tim; Anable, Jillian - In: Journal of retailing and consumer services 57 (2020), pp. 1-18
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