Search Results - subject:"Technology orientation"

Synergistic effect of technology and customer relationship orientations : consequences for market performance

Salojärvi, Hanna; Ritala, Paavo; Sainio, Liisa-Maija; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 511-520

Persistent link: https://www.econbiz.de/10011339907

MARKET ORIENTATION, TECHNOLOGY ORIENTATION AND PRODUCT INNOVATION SUCCESS: INSIGHTS FROM CoPS

LIU, JING; SU, JINGQIN - In: International Journal of Innovation Management (ijim) 18 (2014) 04, pp. 1450020-1

This study explores how market orientation and technology orientation within fuzzy front end phases affect product … mix effects of market orientation and technology orientation on CoPS innovation success within fuzzy front end phases. The … great benefits to mainstream customers. A technology orientation is beneficial to high-tech CoPS innovation success but has …

Persistent link: https://www.econbiz.de/10010795354

Market and technology orientations for service delivery innovation: the link of innovative competence

Tsou, Hung-Tai; Chen, Ja-Shen; Liao, Wen-Hsuan - In: Journal of Business & Industrial Marketing 29 (2014) 6, pp. 499-513

uses the partial least square analysis to test the hypotheses. Findings – Proactive market orientation and technology … orientation affect exploratory and exploitative innovative competences; but, only exploitative innovation competence affects …

Persistent link: https://www.econbiz.de/10014844485

Market orientation, technology orientation and product innovation success : insights from CoPS

Liu, Jing; Su, Jingqin - In: International journal of innovation management 18 (2014) 4, pp. 1-25

Persistent link: https://www.econbiz.de/10010401753

Market and technology orientations for service delivery innovation : the link of innovation competence

Tsou, Hung Tai; Chen, Ja-shen; Liao, Wen-hsuan - In: The journal of business & industrial marketing 29 (2014) 6, pp. 499-513

Persistent link: https://www.econbiz.de/10010413161

The effects of four dimensions of strategic orientation on firm innovativeness and performance in emerging market small- and medium-size enterprises

Lee, Do Hyung; Choi, Sukbong; Kwak, Won Jun - In: Emerging markets finance & trade : a journal of the … 50 (2014) 5, pp. 78-96

Persistent link: https://www.econbiz.de/10010485184

Does information and communication technology improve job satisfaction? : the moderating role of sales technology orientation

Limbu, Yam B.; Jayachandran, Chinnappa Naidu; Babin, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1236-1245

Persistent link: https://www.econbiz.de/10010439568

The mediating role of marketing capability: evidence from Korean companies

Shin, Sohyoun; Damon Aiken, Kirk - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 658-677

Purpose – The purpose of this paper is to shift the research focus from singular investigations of strategic orientations (i.e. learning, technology, market, customer, and competitor) to a broadened exploration of how various combinations of orientations link to firm performance. Further, the...

Persistent link: https://www.econbiz.de/10014674792

Strategy orientation analysis in the mobile phone case business

Isoherranen, Ville; Kess, Pekka - In: Modern economy 2 (2011) 3, pp. 395-402

Persistent link: https://www.econbiz.de/10009532409

THE INTERPLAY BETWEEN ORIENTATIONS: ENTREPRENEURIAL, TECHNOLOGY AND CUSTOMER ORIENTATIONS IN SOFTWARE COMPANIES

HAKALA, HENRI; KOHTAMÄKI, MARKO - In: Journal of Enterprising Culture (JEC) 18 (2010) 03, pp. 265-290

context, they do not support the view that a technology orientation directly enhances performance. More importantly, results …

Persistent link: https://www.econbiz.de/10008773556