De, Prabuddha; Yu (Jeffrey) Hu; Rahman, Mohammad S. - In: Management Science 56 (2010) 11, pp. 1930-1945
website technologies by analyzing server log data. We match technology usage data to sales data, controlling for consumers …' historical purchasing behavior. Our unique data set allows us to reveal the relationship between technology usage and online … sales. Our analyses show that consumers' information technology usage has a significant effect on the sales to them, but …