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Search: subject:"Telecom Customer Loyalty and Relationship Marketing Communication"
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Beziehungsmarketing
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China
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Consumer behaviour
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Customer Switching Behavior
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Dienstleistungsqualität
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Influential and Reactional Triggers
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Konsumentenverhalten
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Newsletters
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Relationship marketing
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Service quality
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Situational
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Switching Determinants
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Telecom Customer Loyalty and Relationship Marketing Communication
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Telecommunications
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Awan, Salman
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Cheng, Yanxia
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Inventi impact: retailing & consumer services
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Improve communication quality by understanding customer switching behavior in China's telecom sector
Awan, Salman
;
Cheng, Yanxia
- In:
Inventi impact: retailing & consumer services
(
2017
)
4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10011879985
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