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Blue Ocean Strategy 1 Branding 1 Marketing Strategy 1 Pricing 1 Promotion 1 Services 1 Telecom Service Provider 1
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Dwivedi, Dr. Harsh 1 Sharma, Leena 1
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International Journal of Business Administration 1
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Leadership through Innovation and Creativity in Marketing Strategies of Indian Telecom Sector:A Case Study of Airtel Using Factor Analysis Approach
Dwivedi, Dr. Harsh; Sharma, Leena - In: International Journal of Business Administration 2 (2011) 4, pp. 122-135
The telecom sector have been touched and influenced by the process of liberalization and globalization in India. The customer is the king in the market. Telecom companies deal in intangible product that is the call service. With the entry of private players, the competition is becoming intense....
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