Dwivedi, Dr. Harsh; Sharma, Leena - In: International Journal of Business Administration 2 (2011) 4, pp. 122-135
The telecom sector have been touched and influenced by the process of liberalization and globalization in India. The customer is the king in the market. Telecom companies deal in intangible product that is the call service. With the entry of private players, the competition is becoming intense....