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  • Search: subject:"Telecom Service Provider"
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Year of publication
Subject
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Adoption 1 Blue Ocean Strategy 1 Branding 1 Business analytics 1 IRP 1 Marketing Strategy 1 Pricing 1 Promotion 1 Risk mitigation strategies 1 SAP-LAP 1 Services 1 Telecom Service Provider 1 Telecom service provider 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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case-report 1
Language
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English 1 Undetermined 1
Author
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Dwivedi, Dr. Harsh 1 Gangotra, Amrita 1 Shankar, Ravi 1 Sharma, Leena 1
Published in...
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International Journal of Business Administration 1 Journal of Enterprise Information Management 1
Source
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RePEc 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Leadership through Innovation and Creativity in Marketing Strategies of Indian Telecom Sector:A Case Study of Airtel Using Factor Analysis Approach
Dwivedi, Dr. Harsh; Sharma, Leena - In: International Journal of Business Administration 2 (2011) 4, pp. 122-135
The telecom sector have been touched and influenced by the process of liberalization and globalization in India. The customer is the king in the market. Telecom companies deal in intangible product that is the call service. With the entry of private players, the competition is becoming intense....
Persistent link: https://www.econbiz.de/10011267253
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Cover Image
Strategies in managing risks in the adoption of business analytics practices : A case study of a telecom service provider
Gangotra, Amrita; Shankar, Ravi - In: Journal of Enterprise Information Management 29 (2016) 3, pp. 374-399
Purpose – There are various risks that can derail the adoption of business analytics (BA) practice in a telecom service … provider (TSP) thereby jeopardising the possibility to increase profitability and improved customer experience. The purpose of …
Persistent link: https://www.econbiz.de/10014860425
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