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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Bui, M̃y"
~person:"Bergkvist, Lars"
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Bui, M̃y
Bergkvist, Lars
Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
3
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2
Cutting edge international research
1
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1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
2
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
3
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
Saved in:
4
Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
Saved in:
5
The role of advertising in consumer emotion management
Kemp, Eyria
;
Bui, M̃y
;
Chapa, Sindy
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
Saved in:
6
Tailor-made single-item measures of doubly concrete constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 607-621
Persistent link: https://www.econbiz.de/10003887888
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