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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cauberghe, Verolien"
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Advertising effects
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Television advertising
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Cauberghe, Verolien
Pelsmacker, Patrick de
9
Dens, Nathalie
7
Eisend, Martin
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Reijmersdal, Eva A. van
6
Smit, Edith G.
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Chang, Chun-tuan
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Rozendaal, Esther
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Taylor, Charles Raymond
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Bergkvist, Lars
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Buijzen, Moniek
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Diehl, Sandra
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Geuens, Maggie
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Matthes, Jörg
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Mueller, Barbara
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Till, Brian
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Yoon, Hye Jin
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Bernritter, Stefan F.
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Chang, Chingching
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Chang, Chun-Tuan
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Choi, Hojoon
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Grau, Stacy Landreth
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Knoll, Johannes
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Ko, Eunju
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Lee, Yu-kang
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Naderer, Brigitte
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Neijens, Peter C.
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Noort, Guda van
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Russell, Cristel Antonia
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Terlutter, Ralf
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Uribe, Rodrigo
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Voorveld, Hilde
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Wilson, Rick T.
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Yoo, Chan Yun
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Avramova, Yana R.
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Baek, Tae Hyun
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Boerman, Sophie C.
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Bui, M̃y
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Chang, Hua
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
3
Breaking new ground in theory and practice
2
Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
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