//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Matthes, Jörg"
~person:"Wilson, Rick T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Test"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
7
Werbewirkung
7
Consumer behaviour
6
Konsumentenverhalten
6
Product Placement
4
Product placement
4
Advertising
2
Brand image
2
Brand management
2
Children
2
Cognition
2
Kinder
2
Kognition
2
Markenführung
2
Markenimage
2
Perception
2
Wahrnehmung
2
Werbung
2
attention
2
children
2
out-of-home advertising
2
persuasion knowledge
2
Außenwerbung
1
CPI-placement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Comparison
1
Creativity
1
Eating habit
1
Ernährungsverhalten
1
Film
1
Internet marketing
1
Kreativität
1
Musical performance
1
Musikveranstaltung
1
Online-Marketing
1
Outdoor advertising
1
Product placements
1
Target group
1
USA
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Matthes, Jörg
Wilson, Rick T.
Pelsmacker, Patrick de
9
Dens, Nathalie
7
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Smit, Edith G.
6
Chang, Chun-tuan
5
Rozendaal, Esther
5
Taylor, Charles Raymond
5
Bergkvist, Lars
4
Buijzen, Moniek
4
Diehl, Sandra
4
Geuens, Maggie
4
Mueller, Barbara
4
Till, Brian
4
Yoon, Hye Jin
4
Bernritter, Stefan F.
3
Chang, Chingching
3
Chang, Chun-Tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Knoll, Johannes
3
Ko, Eunju
3
Lee, Yu-kang
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Noort, Guda van
3
Russell, Cristel Antonia
3
Terlutter, Ralf
3
Uribe, Rodrigo
3
Voorveld, Hilde
3
Yoo, Chan Yun
3
Avramova, Yana R.
2
Baek, Tae Hyun
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Hua
2
Charry, Karine M.
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
2
Psychology & marketing
2
Electronic commerce research
1
International journal of market research
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Methoden und Forschungslogik der Kommunikationswissenschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
3
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
4
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
5
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
6
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
7
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->