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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Matthes, Jörg"
~subject:"placement integration"
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placement integration
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International journal of advertising : the quarterly review of marketing communications
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Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
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