//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Russell, Cristel Antonia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Test"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
Werbung
2
Arzneimittel
1
Brand
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Direct marketing
1
Direktmarketing
1
Eco-label
1
Environmental policy
1
Fernsehwerbung
1
Markenartikel
1
Markenführung
1
Markenimage
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Product Placement
1
Product placement
1
Television advertising
1
Umweltpolitik
1
Umweltzeichen
1
advertising
1
advertising execution
1
auditory
1
brand impact
1
celebrity endorsement
1
congruency
1
credibility
1
direct-to-consumer advertising
1
environmental labelling
1
environmental policy
1
eye-tracking
1
greenwashing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Conference paper
2
Konferenzbeitrag
2
Language
All
English
3
Author
All
Russell, Cristel Antonia
Pelsmacker, Patrick de
9
Dens, Nathalie
7
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Smit, Edith G.
6
Chang, Chun-tuan
5
Rozendaal, Esther
5
Taylor, Charles Raymond
5
Bergkvist, Lars
4
Buijzen, Moniek
4
Diehl, Sandra
4
Geuens, Maggie
4
Matthes, Jörg
4
Mueller, Barbara
4
Till, Brian
4
Yoon, Hye Jin
4
Bernritter, Stefan F.
3
Chang, Chingching
3
Chang, Chun-Tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Knoll, Johannes
3
Ko, Eunju
3
Lee, Yu-kang
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Noort, Guda van
3
Terlutter, Ralf
3
Uribe, Rodrigo
3
Voorveld, Hilde
3
Wilson, Rick T.
3
Yoo, Chan Yun
3
Avramova, Yana R.
2
Baek, Tae Hyun
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Hua
2
Charry, Karine M.
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising
2
Journal of advertising research
2
Journal of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice
;
Benoit-Moreau, Florence
;
Russell, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 107-134
Persistent link: https://www.econbiz.de/10011298744
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->