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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
214
Werbewirkung
214
Advertising
126
Werbung
125
Consumer behaviour
95
Internet marketing
38
Online-Marketing
38
Brand image
32
Markenimage
32
Brand management
30
Markenführung
30
Product Placement
23
Product placement
23
Children
22
Kinder
22
Gender
21
Geschlecht
21
advertising
21
USA
20
United States
20
Target group
19
Zielgruppe
19
Psychology of advertising
18
Werbepsychologie
18
Fernsehwerbung
17
Television advertising
17
Brand
15
Markenartikel
15
Social Web
15
Social web
15
Sponsoring
14
Sponsorship
14
Cognition
13
Kognition
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Emotion
11
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Undetermined
74
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Article
95
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Article in journal
95
Aufsatz in Zeitschrift
95
Conference paper
9
Konferenzbeitrag
9
Language
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English
95
Author
All
Dens, Nathalie
5
Pelsmacker, Patrick de
5
Matthes, Jörg
4
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Hua
2
Fransen, Marieke L.
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
Knoll, Johannes
2
Ko, Eunju
2
Koinig, Isabell
2
Neijens, Peter C.
2
Rauwers, Fabiënne
2
Riet, Jonathan van 't
2
Rozendaal, Esther
2
Wilson, Rick T.
2
Yoo, Chan Yun
2
Yoon, Hye Jin
2
Abdourazakou, Yann
1
Aitken, Robert
1
Anghelcev, George
1
Armstrong, Jon Scott
1
Baack, Daniel W.
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
297
Journal of retailing and consumer services
154
Psychology & marketing
143
Journal of marketing communications
136
International journal of advertising : the review of marketing communications
134
Journal of consumer research : JCR ; an interdisciplinary bimonthly
109
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
106
Journal of marketing research : JMR
87
International journal of hospitality management
76
Marketing letters : a journal of research in marketing
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of promotion management : innovations in planning and applied research
70
Journal of economic behavior & organization : JEBO
69
Journal of promotion management : JPM
65
European journal of marketing : EJM
60
The journal of product & brand management
60
International journal of internet marketing and advertising : IJIMA
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of advertising research
55
Journal of economic psychology : research in economic psychology and behavioral economics
55
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Journal of advertising : official publication of the American Academy of Advertising
51
International journal of consumer studies
48
The journal of consumer marketing
48
Journal of behavioral and experimental economics
47
Journal of behavioral decision making
47
Asia Pacific journal of marketing and logistics
46
The journal of brand management : an international journal
46
Journal of international consumer marketing
45
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
Food policy : economics planning and politics of food and agriculture
41
Journal of consumer behaviour : an international research review
41
NBER working paper series
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
38
Journal of marketing
37
Young consumers : insight and ideas for responsible marketers
35
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ECONIS (ZBW)
95
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1
An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
2
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
3
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
4
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
5
In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun
;
Kim, Hyungsin
;
Chu, Hosang
;
Cho, Charles H.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011547973
Saved in:
6
A normative approach to motivating savings behavior : the moderating effects of attention to social comparison information
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 799-822
Persistent link: https://www.econbiz.de/10011618395
Saved in:
7
Naïve theories about persuasion : implications for information processing and consumer attitude change
Briñol, Pablo
;
Rucker, Derek D.
;
Petty, Richard E.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 85-106
Persistent link: https://www.econbiz.de/10011298745
Saved in:
8
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
9
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
10
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
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