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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Konsumentenverhalten"
~person:"Baack, Daniel W."
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Konsumentenverhalten
Advertising
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Brand management
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Baack, Daniel W.
Dens, Nathalie
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Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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