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~type_genre:"Fallstudie"
~isPartOf:"Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf"
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Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
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Limbic : das Navigationssystem für erfolgreiche emotionale Markenführung
Häusel, Hans-Georg
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 55-75)
.
2014
Persistent link: https://www.econbiz.de/10010341967
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