Search Results - subject:"Text mining approach"

Authenticity : shedding light on the branding context

Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia - In: EuroMed journal of business 19 (2024) 3, pp. 544-570

Persistent link: https://www.econbiz.de/10015327496

The impact of digital transformation on firm's financial performance: evidence from China

Chen, Yuxue; Zhang, Yuqian - In: Industrial Management & Data Systems 124 (2024) 5, pp. 2021-2041

accounting and financial indicators in emerging economies such as China. Design/methodology/approach This study employs a text-mining … approach to construct a digital transformation index based on the data sample of 11,814 firm-year observations from China’s A …

Persistent link: https://www.econbiz.de/10015348077

Authenticity: shedding light on the branding context

Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia - In: EuroMed Journal of Business 19 (2022) 3, pp. 544-570

Purpose The purpose of this paper is to systematically review authenticity in the branding context and suggest avenues for future research. Design/methodology/approach This study applies a systematic literature review process and analyzes a total of 171 articles published from 1988 to 2021 and...

Persistent link: https://www.econbiz.de/10015343587