Yang, Sung-Byung; Hlee, Sunyoung; Lee, Jimin; Koo, Chulmo - In: International Journal of Contemporary Hospitality Management 29 (2017) 2, pp. 817-839
Purpose The purpose of this study is to explore the effect of two types of presentation formats (textual and imagery) involving online restaurant reviews (ORRs). The study examines ORRs on the basis of review usefulness and review enjoyment; the study investigates the effects of the two...
