Storlazzi, Alessandra - In: Symphonya. Emerging Issues in Management (2009) 2 Market-Driven Management and Competitive Customer Value - 2
In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven...
