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The alternative “Marketing Revolution” : Infra-power,
the
compromising
consumer
and goodwill creation
Tadajewski, Mark
- In:
Journal of Historical Research in Marketing
8
(
2016
)
2
,
pp. 308-334
/value This paper highlights the concept of
the
compromising
consumer
. Arguably, this is a much more empirically realistic …
Persistent link: https://www.econbiz.de/10014873407
Saved in:
2
The alternative “Marketing Revolution” : Infra-power,
the
compromising
consumer
and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
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