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Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European Journal of Marketing
46
(
2012
)
3/4
,
pp. 313-330
on linkages and customer consequences within
the
means‐end
approach
and on a qualitative case study in the context of …
Persistent link: https://www.econbiz.de/10014722809
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