Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Theories-in-use approach"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theories-in-use approach
2
Beziehungsmarketing
1
COVID-19 pandemic
1
Conceptualization
1
Consumer behaviour
1
Coronavirus
1
Customer centricity
1
Customer engagement
1
Customer integration
1
Customer journeys
1
Different selling styles
1
Digital content marketing
1
Digital marketing
1
Digitalisierung
1
Digitization
1
Epidemic
1
Epidemie
1
Impact assessment
1
Internet marketing
1
Konsumentenverhalten
1
Kundenintegration
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Multichannel strategy
1
Multikanalvertrieb
1
Online-Marketing
1
Personal selling
1
Post pandemic
1
Qualitative research
1
Relationship marketing
1
Selling
1
Social Web
1
Social web
1
Verkauf
1
Wirkungsanalyse
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Akhtar, Asif
1
Aman, Mohammed Atif
1
Azam, Mohammad Khalid
1
Jaakkola, Elina
1
Mero, Joel
1
Siutla, Lotta
1
Terho, Harri
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of the pandemic on professional selling : an exposition of different selling styles using
theories-in-use
approach
Aman, Mohammed Atif
;
Azam, Mohammad Khalid
;
Akhtar, Asif
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 766-780
Persistent link: https://www.econbiz.de/10015080017
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
