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Psycho-managerial text mining (PMTM) : a framework for developing and validating psychological/managerial constructs from a
theory/text-driven
approach
Pérez Rave, Jorge Iván
;
Jaramillo Álvarez, Gloria …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 777-808
Persistent link: https://www.econbiz.de/10014537402
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