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Search: subject:"Theory of interactive media effects"
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Consumer behaviour
4
Interactive media
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Interaktive Medien
4
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Online retailing
3
Online-Handel
3
Augmented reality
2
Beziehungsmarketing
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Theory of interactive media effects
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Virtual reality
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Virtuelle Realität
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Consumer attitudes
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Consumer decision-making
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E-commerce
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Electronic Commerce
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Fashion
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Fashion marketing
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Generation Z
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Innovation adoption
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Innovationsakzeptanz
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Interactive music
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Interactivity
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Kundenintegration
1
Kundenzufriedenheit
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Millennials
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Mobile Anwendung
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Mobile apps
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Chong, Sin-Er
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Ganesan, Muruganantham
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Head, Milena
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Hwang, Angel Hsing-Chi
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Ivanov, Alex
1
Kumar, B. Dinesh
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Lim, Xin Jean
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Ng, Siew Imm
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Norazlyn Kamal Basha
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Asia Pacific journal of marketing and logistics
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Journal of retailing and consumer services
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Marketing intelligence & planning
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ECONIS (ZBW)
4
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Connecting the dots : haptic imagery's sequential impact via serial mediation in Social Commerce Applications
Chong, Sin-Er
;
Ng, Siew Imm
;
Norazlyn Kamal Basha
;
Lim, …
-
2024
By integrating the
Theory
of
Interactive
Media
Effects
(TIME) and flow theory, this research investigates the influence …
Persistent link: https://www.econbiz.de/10015374473
Saved in:
2
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
3
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Saved in:
4
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
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