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Customers facing companies' content personalisation attempts : paradoxical tensions, strategies and managerial insights
Lambillotte, Laetitia
;
Poncin, Ingrid
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 213-243
Persistent link: https://www.econbiz.de/10014299240
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Organizational performance evaluation and performance paradox in CCI organizations
Sassi, Marge
;
Pihlak, Ülle
;
Birnkraut, Gesa
- In:
The international journal of productivity and …
71
(
2022
)
5
,
pp. 2009-2030
Persistent link: https://www.econbiz.de/10013365943
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