In Shim, Soo; Lee, Yuri - In: International Journal of Retail & Distribution Management 39 (2011) 12, pp. 945-959
Purpose – This study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and fit), and the effect of 3D virtual models' body shapes on consumer's perceived risk reduction about apparel fit....
