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  • Search: subject:"Tier-based loyalty programs"
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Subject
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Beziehungsmarketing 1 Consumer behaviour 1 Feedback strategy 1 Hotel industry 1 Hotellerie 1 Konsumentenverhalten 1 Kundenbindungsprogramm 1 Loyalty program 1 Relationship marketing 1 Tier-based loyalty programs 1 Tier-level retention 1
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Liu, Chunqun 1 Yang, Morgan X. 1 Yu, Irina Y. 1 Zeng, Kevin J. 1
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International journal of hospitality management 1
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ECONIS (ZBW) 1
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Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Yu, Irina Y.; Liu, Chunqun; Yang, Morgan X.; Zeng, Kevin J. - In: International journal of hospitality management 102 (2022), pp. 1-6
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