Search Results - subject:"Time‐effectiveness"

Performance management process integration in humanitarian supply chains: focusing on the natural disaster preparedness stage

Jayadi, Ester Lisnati; Forslund, Helena - In: Journal of Humanitarian Logistics and Supply Chain … 13 (2023) 3, pp. 344-361

lead-time effectiveness (LTE) in the stage of natural disaster preparedness. Design/methodology/approach This study adapts …

Persistent link: https://www.econbiz.de/10014871835

Formation mechanism of knowledge rigidity in firms

Zhou, Zhong; Chen, Zhigao - In: Journal of Knowledge Management 15 (2011) 5, pp. 820-835

knowledge rigidity, which is constituted by the effects of three precipitating factors: time‐effectiveness of knowledge … knowledge time‐effectiveness model, reinforcing effectiveness model, and knowledge selection mechanism, the paper theoretically … dynamically defined by knowledge time‐effectiveness. Second, the degree of rigidity and firm's dependence on specific knowledge …

Persistent link: https://www.econbiz.de/10014880089

Valutazione dell'efficacia delle campagne pubblicitarie. Il caso Benetton-Toscani

Andrea, Mancini G.; Alessia, Pinto - In: Micro & Macro Marketing (2009) 2, pp. 205-218

The aim of the present study was to evaluate 1984-2000 Benetton advertising effectiveness. The survey was administered to 237 subjects by Computer Aided Web Interviewing in order to analyze affective (attitudes and opinions) and cognitive reactions (recall, recognition and brand awareness). The...

Persistent link: https://www.econbiz.de/10010650431