Search Results - subject:"Timing models"

Leveraging purchase regularity for predicting customer behavior the easy way

Reutterer, Thomas; Platzer, Michael; Schröder, Nadine - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 194-215

Persistent link: https://www.econbiz.de/10012506525

Investigating purchase conversion by uncovering online visit patterns

Park, Chang Hee; Park, Young-Hoon - In: Marketing science 35 (2016) 6, pp. 894-914

Persistent link: https://www.econbiz.de/10011617437

A multi-category customer base analysis

Park, Chang Hee; Park, Young-hoon; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 266-279

Persistent link: https://www.econbiz.de/10010427995

Purchase timing models in marketing: a review

Kopperschmidt, Kai; Stute, Winfried - In: AStA Advances in Statistical Analysis 93 (2009) 2, pp. 123-149

Persistent link: https://www.econbiz.de/10005004296

The Additive Risk Model for Purchase Timing

Seetharaman, P. B. - In: Marketing Science 23 (2004) 2, pp. 234-242

This paper proposes the (ARM), first used by Aalen (1980), to explain households' interpurchase times. Unlike the Proportional Hazard Model (PHM), first proposed by Cox (1972), the ARM incorporates the effects of covariates on the individual hazard function in an (as opposed to ) manner. While a...

Persistent link: https://www.econbiz.de/10008787973