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  • Search: subject:"To continue using MTB"
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Artificial neural networks 1 Hedonic motivation 1 Mobile taxi booking apps 1 Structural equation modeling 1 To continue using MTB 1 UTAUT 1
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research-article 1
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English 1
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Binte, Zainab 1 Chen, Gang 1 Chen, Hongzhuan 1 Memon, Muhammad Mujahid 1 Siyal, Abdul Waheed 1
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Data Technologies and Applications 1
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Structural equation modeling and artificial neural networks approach to predict continued use of mobile taxi booking apps: the mediating role of hedonic motivation
Siyal, Abdul Waheed; Chen, Hongzhuan; Chen, Gang; … - In: Data Technologies and Applications 55 (2020) 3, pp. 372-399
mediate their effects on behavioral intention to continue using MTB. However, mediation between social influence and …
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