Search Results - subject:"Topic interest"

Zillmann, Doreen; Schmitz, Andreas; Skopek, Jan; … - In: Quality & Quantity: International Journal of Methodology 48 (2014) 4, pp. 2069-2088

respondents with high topic interest (often referred to as salience) are more likely to participate in surveys. However, the …. We present an explanatory model of participation that conceptualizes topic interest as a function of an actor …

Persistent link: https://www.econbiz.de/10010843868

The Joint Effect of Topic Interest and Follow-Up Procedures on the Response in a Mail Questionnaire

Roose, Henk; Lievens, John; Waege, Hans - In: Sociological Methods & Research 35 (2007) 3, pp. 410-428

Leverage-saliency theory provides a seminal basis for research on the differential effects of response-facilitating techniques in surveys. In this article, a quasi-experimental design is applied to analyze the effect of follow-up procedures, taking into account the sample personsâ€™...

Persistent link: https://www.econbiz.de/10011136776