Albaum, Gerald; A. Roster, Catherine; M. Smith, Scott - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 1, pp. 147-161
Purpose – The purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of … collected in a field experiment in Hong Kong using a 2×2×2 factorial design. Variables manipulated were topic sensitivity, use … the survey participation inventory (SPI). Findings – Topic sensitivity has a significant influence on seven of the eight …
