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  • Search: subject:"Total Design Method"
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Tailored Design Method 1 Total Design Method 1 Total Design Method (TDM) 1 certified mail 1 leverage-saliency theory 1 nonresponse 1 questionnaire design 1 response quality 1 response rate 1 survey participation 1 third-wave surveys 1 topic interest 1
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Calantone, Roger 1 Griffin, Abbie 1 Lievens, John 1 Montoya-Weiss, Mitzi 1 Roose, Henk 1 Schmidt, Jeffrey 1 Waege, Hans 1
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Marketing Letters 1 Sociological Methods & Research 1
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RePEc 2
Showing 1 - 2 of 2
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The Joint Effect of Topic Interest and Follow-Up Procedures on the Response in a Mail Questionnaire
Roose, Henk; Lievens, John; Waege, Hans - In: Sociological Methods & Research 35 (2007) 3, pp. 410-428
Leverage-saliency theory provides a seminal basis for research on the differential effects of response-facilitating techniques in surveys. In this article, a quasi-experimental design is applied to analyze the effect of follow-up procedures, taking into account the sample persons’...
Persistent link: https://www.econbiz.de/10011136776
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Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?
Schmidt, Jeffrey; Calantone, Roger; Griffin, Abbie; … - In: Marketing Letters 16 (2005) 2, pp. 129-141
The Total Design Method (TDM) of designing and implementing mail surveys has been shown to achieve high response rates …
Persistent link: https://www.econbiz.de/10005716510
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