Search Results - subject:"Touch‐points"

The examination of tech disruptions' patterns on the consumer journey

Farah, Maya F.; Ramadan, Zahy; Yunis, Manal - In: Advances in National Brand and Private Label Marketing …, (pp. 142-149). 2022

Persistent link: https://www.econbiz.de/10013281294

Framing the customer journey : touch point categories and decision-making process stages

Towers, Angela; Towers, Neil - In: International journal of retail and distribution management 50 (2022) 3, pp. 317-341

Persistent link: https://www.econbiz.de/10013398005

The melody of omnichannel customer experience management (OCCEM)

Dirsehan, Taşkın; Dirsehan, Meltem - In: Managing customer experiences in an omnichannel world : …, (pp. 1-10). 2021

Persistent link: https://www.econbiz.de/10012492045

The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value

Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel - In: Journal of business research : JBR 125 (2021), pp. 103-119

Persistent link: https://www.econbiz.de/10012494048

Customer comeback : empirical insights into the drivers and value of returning customers

Meire, Matthijs - In: Journal of business research : JBR 127 (2021), pp. 193-205

Persistent link: https://www.econbiz.de/10012494367

Effects of firm presence in customer-owned touch points : a self-determination perspective

Yakhlef, Ali; Nordin, Fredrik - In: Journal of business research : JBR 130 (2021), pp. 473-481

Persistent link: https://www.econbiz.de/10012544861

Brand egangement and brand experience. Similarities and differences

Mauro, Ferraresi - In: Micro & Macro Marketing (2011) 2, pp. 245-254

The aim of the paper is an analysis and comparison of the two constructs Brand Engagement and Brand Experience. Through a brief survey of the literature the paper shows that brand engagement involves and dwells the consumers, and not only the consumer, in the world of brands. On the other hand...

Persistent link: https://www.econbiz.de/10010650603

A measurement of service experience at touch points in banking industry : model development and validation

Yadollahi, Shahrbanoo; Kazemi, Ali; Ranjbarian, Bahram - In: International journal of business innovation and research 20 (2019) 3, pp. 337-353

Persistent link: https://www.econbiz.de/10012144515

Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

Hussain, Rahim; Ferdous, Ahmed Shahriar - In: The marketing review 14 (2014) 4, pp. 431-445

Persistent link: https://www.econbiz.de/10011445023

Correlating service touch‐point preferences with engagement parameters

Ojiako, Udechukwu; Chipulu, Maxwell; Graesser, Andrew - In: Industrial Management & Data Systems 112 (2012) 5, pp. 766-785

to leverage firm‐customer relationships through an understanding of the correlation between service touch‐points and … touch‐points. Research limitations/implications – The study is characterised by two limitations. The first is that the … respondents' simultaneous utilisation of multiple touch‐points was not accounted for in the study. Second, the authors acknowledge …

Persistent link: https://www.econbiz.de/10014824397