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  • Search: subject:"Touch-stream data"
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App engagement 1 Consumer behaviour 1 Konsumentenverhalten 1 Mobile Anwendung 1 Mobile Business 1 Mobile application 1 Mobile business 1 Mobile commerce 1 Non-native experience 1 Touch features 1 Touch-stream data 1
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Undetermined 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kalyanam, Kirthi 1 Shi, Savannah Wei 1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1
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ECONIS (ZBW) 1
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Touchable apps : exploring the usage of touch features and their impact on engagement
Shi, Savannah Wei; Kalyanam, Kirthi - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 43-59
Persistent link: https://www.econbiz.de/10011949548
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