Palos-Sanchez, Pedro; Saura, José Ramón; … - In: European Research on Management and Business Economics … 27 (2021) 2, pp. 1-11
The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications. The Uses and Gratification Theory (U&G)...
