Giannopoulos, Antonios; Skourtis, George; Kalliga, Alexandra - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 2, pp. 3-11
Purpose: Adopting the service-ecosystem perspective, this is the first empirical study conceptualising tourism as an ecosystem. Based on the institutional theory and focusing on high-value hospitality services, it aims to unveil the components of the multilayer tourism ecosystem that enable...