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Year of publication
Subject
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B-to-B-Marketing 1 B2B 1 Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Business-to-business marketing 1 Customer integration 1 Customer satisfaction 1 Dienstleistungsqualität 1 Economic satisfaction 1 Kundenintegration 1 Kundenzufriedenheit 1 Lieferantenmanagement 1 Relationship marketing 1 Relationship quality 1 Service quality 1 Supplier relationship management 1 Tourism to further enrich the model 1 Value co-creation 1 Value creation 1
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Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Berenguer Contrí, Gloria 1 Gil Saura, Irene 1 Gil, Roberto 1 Juma-Michilena, Israel 1 Ruiz-Molina, María-Eugenia 1
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Journal of industrial and business economics 1
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ECONIS (ZBW) 1
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How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria; Gil Saura, Irene; … - In: Journal of industrial and business economics 51 (2024) 1, pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
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