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~isPartOf:"Journal of Tourism, Heritage & Services Marketing : JTHSM"
~isPartOf:"Journal of hospitality and tourism insights"
~person:"Cavusgil, S. Tamer"
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Adaptation
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Advertising effects
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Cavusgil, S. Tamer
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Journal of Tourism, Heritage & Services Marketing : JTHSM
Journal of hospitality and tourism insights
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Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
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