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  • Search: subject:"Tourist segmentation"
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Subject
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Booking intention 1 Consumer behaviour 1 Holiday behaviour 1 Hotel industry 1 Hotellerie 1 Konsumentenverhalten 1 Preiselastizität 1 Price elasticity 1 Tourism 1 Tourismus 1 Tourist segmentation 1 Urlaubsverhalten 1 cultural tourism 1 intra-destination behavior 1 sequence alignment 1 tourist segmentation 1 turismo cultural 1
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CC license 2 Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 1 Spanish 1
Author
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García Mestanza, Josefa 1 Pérez-Ricardo, Elizabeth del Carmen 1 Suárez, Rocío Martínez 1
Published in...
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European research on management and business economics 1 Revista de marketing y publicidad : revista semestral 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Exploring booking intentions through price elasticity of demand in tourism accommodations using large-scale data analytics
Pérez-Ricardo, Elizabeth del Carmen; García Mestanza, … - In: European research on management and business economics 31 (2025) 1, pp. 1-14
The study aims to explore tourists' booking intentions by analyzing the price elasticity of demand in tourist accommodations. This analysis should reveal how changes in price affect booking behavior across different customer segments, using online booking records. A dataset was compiled from 106...
Persistent link: https://www.econbiz.de/10015410558
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Cover Image
Segmentación de los turistas sobre la base de su comportamiento espacio-temporal en destinos culturales
Suárez, Rocío Martínez - In: Revista de marketing y publicidad : revista semestral (2024) 9, pp. 31-54
Persistent link: https://www.econbiz.de/10015046348
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