Bratina, Danijel - In: Managing Global Transitions 9 (2011) 2, pp. 185-189
This paper presents the research findings of a toys brands sales promotions study conducted in Q4 (4th quarter) of … years’ toy sales, in particular the impact on known brands’ sales vs. sales of unbranded products. Eight known toys brands … promotions sales have been compared to eight unbranded competitive products in different toys subcategories for the two Q4 of …