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  • Search: subject:"Tracking study"
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Year of publication
Subject
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Community Tracking Study 9 COMMUNITY TRACKING STUDY 5 B2B advertising 2 Celebrity spokesperson 2 Cleveland 2 Experimental design 2 Eye-tracking study 2 HEALTH PLANS 2 India 2 Advertising 1 Advertising effects 1 B-to-B-Marketing 1 Business-to-business marketing 1 COMMUNITY TRACKING STUDY PHYSICIAN 1 CTS Surveys 1 Community Tracking Study CTS Surveys 1 DIRECTIVE 15 1 Drug Abuse 1 Dynamic factor analysis 1 Experiment 1 Health Care 1 Health Care Market 1 Health Survey 1 Hospital Operations 1 Indien 1 Information Technology 1 Lieferantenmanagement 1 Longitudinal Surveys 1 MEDICAID 1 MEDICAID SCHIP COMMUNITY TRACKING STUDY 1 Mental Health 1 Northern New Jersey 1 PHYSICIAN 1 Physician Surveys 1 Quailty Reporting 1 RACE 1 Repeated cross-sectional survey 1 SCHIP 1 SURVEY 1 Safety Net 1
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Online availability
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Free 7 Undetermined 6
Type of publication
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Book / Working Paper 18 Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 research-article 1
Language
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Undetermined 18 English 3
Author
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Claxton, Gary 3 Diaz-Tena, Nuria 3 Potter, Frank 3 Taylor, Erin Fries 3 Williams, Stephen 3 Bazzoli, Gloria J. 2 Carlson, Barbara Lepidus 2 Christianson, Jon B. 2 Cunningham, Peter 2 Draper, Debra A. 2 Dutta, Tanusree 2 Garland, Anneliese M. 2 Moore, Gary 2 Nag, Sudipa 2 O'Malley, Ann S. 2 Pham, Hoangmai H. 2 Reschovsky, James D. 2 Roy, Subhadip 2 Sarkar, Soumya 2 Schaefer, Elizabeth 2 Trude, Sally 2 Alegria, Margarita 1 Anglin, Grace 1 Berenson, Hoangmai Pham Kelly Devers Jessica H May Robert 1 Berenson, Robert 1 Bond, Amelia M. 1 Cook, Benjamin L. 1 Coughlan, Jennifer 1 Devers, Kelly J. 1 Du, Rex Yuxing 1 Felland, Laurie E. 1 Hall, John 1 Hoadley, John F. 1 Kamakura, Wagner A. 1 May, Jessica H. 1 McGuire, Thomas G. 1 McHugh, John F Hoadley Peter Cunningham Megan 1 McHugh, Megan 1 McKenzie, Erin Fries Taylor Peter Cunningham Kelly 1 McKenzie, Kelly 1
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Institution
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Mathematica Policy Research 18
Published in...
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Mathematica Policy Research Reports 18 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of Business & Industrial Marketing 1 The journal of business & industrial marketing 1
Source
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RePEc 18 ECONIS (ZBW) 2 Other ZBW resources 1
Showing 1 - 10 of 21
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Spokesperson effectiveness in B2B advertising : spokesperson characteristics and posture using eye-tracking
Dutta, Tanusree; Roy, Subhadip; Sarkar, Soumya; Nag, Sudipa - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2699-2715
Persistent link: https://www.econbiz.de/10015205299
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Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking
Dutta, Tanusree; Roy, Subhadip; Sarkar, Soumya; Nag, Sudipa - In: Journal of Business & Industrial Marketing 39 (2024) 12, pp. 2699-2715
Purpose This study aims to investigate the nuances of celebrity spokesperson effectiveness in business-to-business (B2B) advertising. Specifically, the study addresses the question of endorser effectiveness in the presence of product complexity (high vs low) and how this effect is moderated by...
Persistent link: https://www.econbiz.de/10015349160
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Northern New Jersey Health Care Market Reflects Urban-Suburban Contrasts.
Felland, Laurie E.; Anglin, Grace; Bond, Amelia M.; … - Mathematica Policy Research - 2010
Persistent link: https://www.econbiz.de/10010924989
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Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
Du, Rex Yuxing; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 94-112
Persistent link: https://www.econbiz.de/10010517008
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State and Local Efforts to Provide Care to the Uninsured in 12 CTS Sites
McKenzie, Erin Fries Taylor Peter Cunningham Kelly - Mathematica Policy Research - 2005
Persistent link: https://www.econbiz.de/10011101171
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Leadership Changes Reinvigorate Cleveland's Health Care Market.
Trude, Sally; Bazzoli, Gloria J.; Christianson, Jon B.; … - Mathematica Policy Research - 2005
-standing rivalries, according to a new report from the Community Tracking Study. …
Persistent link: https://www.econbiz.de/10010924573
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Leadership Changes Reinvigorate Cleveland's Health Care Market
Trude, Sally; Bazzoli, Gloria J.; Christianson, Jon B.; … - Mathematica Policy Research - 2005
-standing rivalries, according to a new report from the Community Tracking Study. …
Persistent link: https://www.econbiz.de/10011144863
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Managed Care Redux: Health Plans Shift Responsibilities to Consumers
Draper, Debra A.; Claxton, Gary - Mathematica Policy Research - 2004
to findings from the Community Tracking Study. Plans are pursuing these strategies in collaboration with employers that …
Persistent link: https://www.econbiz.de/10011262167
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Managed Care Redux: Health Plans Shift Responsibilities to Consumers.
Draper, Debra A.; Claxton, Gary - Mathematica Policy Research - 2004
to findings from the Community Tracking Study. Plans are pursuing these strategies in collaboration with employers that …
Persistent link: https://www.econbiz.de/10010609293
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Comparison of Selected Statistical Software Packages for Variance Estimation in the Community Tracking Study Surveys
Schaefer, Elizabeth; Potter, Frank; Williams, Stephen; … - Mathematica Policy Research - 2003
Addresses the suitability of some commonly used statistical software packages for analyzing the Community Tracking … Study surveys of households and physicians, to help data users make informed choices about the software they use. Because of …
Persistent link: https://www.econbiz.de/10011101411
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