Search Results - subject:"Trade Marks"

EU Trade Mark Law and Product Protection: A Comparative Analysis of Trade Mark Functionality

Brancusi, Lavinia - 2024

refusal grounds to address business needs when registering trade marks consisting of product characteristics. The study … perspective on the role of trade marks and brands in the marketplace. It explores how competition rules related to market …

Persistent link: https://www.econbiz.de/10014520262

Doing innovation : creating value from innovation: how does IP protection help? : a UK analysis with a focus on smaller firms

Turner, Joanne; Roper, Stephen - 2023

Persistent link: https://www.econbiz.de/10013547980

Trade Mark Protection for Smells, Tastes and Feels – Critical Analysis of Three Non-Visual Signs in the EU

Geiregat, Simon - In: IIC - International Review of Intellectual Property and … 53 (2022) 2, pp. 219-245

This article focuses on the ability to protect three non-traditional signs as trade marks in the EU: smell (olfactory …

Persistent link: https://www.econbiz.de/10015181958

МАРКЕТИНГОВОЕ ОБЕСПЕЧЕНИЕ ВЫВЕДЕНИЯ СОБСТВЕННЫХ ТОРГОВЫХ МАРОК В РИТЕЙЛ

С, ФИРСОВА - In: Вісник Киiвського … (2013) 3, pp. 54-57

В статье обобщен практический опыт выведения собственной торговой марки отечественным предприятием на продовольственный рынок Украины, исследована...

Persistent link: https://www.econbiz.de/10011234384

THEORETICAL APPROACHES ON THE ECONOMIC CONTENT OF THE CATEGORY "INTELLECTUAL PROPERTY"

NOVAC, Alexandra - In: ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal (2013) 4, pp. 167-170

The phenomenon of the intellectual property is becoming more known, exceeding the dimensions of law and legal rules governing the protection of intellectual activity’s results. The approach to the category of intellectual property from the economic point of view is less studied, in comparison...

Persistent link: https://www.econbiz.de/10010814403

Empirical studies of trade marks - the existing economic literature

Greenhalgh, Christine; Schautschick, Philipp - Department of Economics, Oxford University - 2013

1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and … product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and … productivity. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their …

Persistent link: https://www.econbiz.de/10011004369

Empirical Studies of Trade Marks: The Existing Economic Literature

Schautschick, Philipp; Greenhalgh, Christine - Melbourne Institute of Applied Economic and Social … - 2013

) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United … differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and productivity …. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their importance …

Persistent link: https://www.econbiz.de/10010683671

ФОРМИРОВАНИЕ ДОВЕРИЯ ПОТРЕБИТЕЛЕЙ К СОБСТВЕННОЙ ТОРГОВОЙ МАРКЕ РОЗНИЧНОЙ СЕТИ

Радушинский Д.А.; Шарапова О.А. - In: Проблемы современной экономики (2009) 3, pp. 277-280

В статье рассмотрен вопрос о формировании доверия потребителей к собственным торговым маркам розничной сети. Использование современных технологий на стыке...

Persistent link: https://www.econbiz.de/10011239081

Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)

Sáiz, Patricio; Fernández, Paloma - Departamento de Análisis Económico: Teoría … - 2009

This paper studies the origins of trademark registration in Spain and offers, for the first time, data across sectors and regions with a long-term perspective. In apparent contradiction to the slow path of industrialization and the economic backwardness of Spain between 1850 and the 1940s,...

Persistent link: https://www.econbiz.de/10004985505

Marketing and the law: defending single color trademarks

Keating, Byron W.; Coltman, Tim - Volkswirtschaftliche Fakultät, … - 2008

Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors …

Persistent link: https://www.econbiz.de/10011260045