. Studies show that 0-ending prices are common at convenience stores because of the transaction convenience that 0-ending prices … even when they offer little transaction convenience. We corroborate these findings with two large retail scanner price … transaction convenience, but also for the cognitive convenience they offer. …

. Studies show that 0-ending prices are common at convenience stores because of the transaction convenience that 0-ending prices … even when they offer little transaction convenience. We corroborate these findings with two large retail scanner price … transaction convenience, but also for the cognitive convenience they offer. …

. Studies show that 0-ending prices are common at convenience stores because of the transaction convenience that 0-ending prices … even when they offer little transaction convenience. We corroborate these findings with two large retail scanner price … transaction convenience, but also for the cognitive convenience they offer. …

with partial least square method. Results showed that perceived transaction convenience has a positive and significant … insignificant moderation. As a practical implication, it is recommended that online retailers improve online transaction convenience …

with partial least square method. Results showed that perceived transaction convenience has a positive and significant … insignificant moderation. As a practical implication, it is recommended that online retailers improve online transaction convenience …