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New-normal market entry mode for pharmaceuticals : an Internet of Things (IoT) market entry framework stemming from COVID-19
Priporas, Constantinos Vasilios
;
Vellore-Nagarajan, Durga
- In:
International marketing review
40
(
2023
)
5
,
pp. 906-935
Persistent link: https://www.econbiz.de/10014470101
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