price discount, seasonal and outlet sales; on consumer transaction-Specific satisfaction. Moreover, the indirect effect of … results indicate that if the transaction-Specific satisfaction with a brand is negatively linked to consumer loyalty, it is … product and is likely to be loyal to the brand. Thus, as consumer transaction-Specific satisfaction is higher for purchases …

transaction-specific satisfaction as a mediator between cognitive and affective antecedents and overall satisfaction and … antecedents have differential impacts on two types of satisfaction judgments, transaction-specific satisfaction and overall … satisfaction while cognitive antecedents have direct influences on both transaction-specific satisfaction and overall satisfaction …