Search Results - subject:"Transactional marketing"

Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation

Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; … - In: Journal of financial services marketing 28 (2023) 1, pp. 146-177

Persistent link: https://www.econbiz.de/10014251410

Integrating transactional and relationship marketing : a new approach to understanding destination loyalty

Hernández Mogollón, José Manuel; Alves, Helena; … - In: International review on public and non-profit marketing 18 (2021) 1, pp. 3-26

Persistent link: https://www.econbiz.de/10012428307

Principii si scoli de gandire in marketingul relational

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 21-27

Dezvoltarea marketingului relational s-a datorat schimbarilor aparute in coordonatele mediului de afaceri international pe parcursul ultimelor decade, concretizate intr-o intensificare a concurentei si maturizare vizibila a pietelor. Optimizarea valorii clientilor, focalizarea activitatilor...

Persistent link: https://www.econbiz.de/10009148950

LES VALEURS DE MARCHÉ DES MANAGERS ROUMAINS

Anca, Constantinescu-Dobra - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1091-1097

transactional marketing orientation in the same company. The managers departments strongly influence the most important decisional … decision. We also want to evaluate if the main orientation of Romanian managers are through relational or transactional … marketing. Another research objective was testing the correlation between organizational and demographic variable and the …

Persistent link: https://www.econbiz.de/10008829803

Relationship marketing – a new paradigm in marketing theory and practice

Maxim, Andrei - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 56 (2009) November, pp. 287-300

There is much debate as to where the place of relationship marketing (RM) in general marketing theory is, its domain, the way it should be defined and so on. This paper addresses two problems concerning the status of RM, with reference to previous research and the commercial practices of...

Persistent link: https://www.econbiz.de/10008474747

Research note: relationship versus transactional marketing in travel and tourism trade shows

Rodriguez Oromendía, Ainhoa; Reina Paz, María Dolores; … - In: Tourism economics : the business and finance of tourism … 21 (2015) 2, pp. 427-434

Persistent link: https://www.econbiz.de/10011296954

Theoretical view about direct marketig and relationships marketing

Goswami, Anju - In: Global journal of business management : GJBM 8 (2014) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10010533380

Marketing practices, between transactions and relationships, of companies in Brazil

Targino, Luciana Terra; Urdan, André Torres; Chauvel, … - In: Brazilian Business Review 10 (2013) 2, pp. 120-137

Transactional marketing, for some time, reigned in theory and practice (SHETH; PARVATIYAR, 1995), highlighting the 4Ps … relational and one transactional. Results in several countries revealed the coexistence of relational and transactional marketing …

Persistent link: https://www.econbiz.de/10010895887

Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld

Starr-Glass, David - In: Managing Global Transitions 9 (2011) 2, pp. 118-128

The financial crisis, which began in America in mid-2007, developed into a deep and protracted recession with associated negative social dimensions. One of the causalities has been trust, specific and generalized, in marketplace transactions. This theoretical paper considers instrumental and...

Persistent link: https://www.econbiz.de/10009358755

THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT

MAXIM, Andrei - In: EURINT Proceedings 2013

In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...

Persistent link: https://www.econbiz.de/10011263050