Cross-industry innovation is becoming more relevant for firms, as this approach often results in radical innovations. However, firms can only benefit from cross-industry innovation if they are open to external knowledge sources and understand how to explore, transform, and exploit cross-industry...

Purpose – The purpose of this paper is to explore a specific multi‐method approach with which to detect and analyze professional practices in order to support organizational reflection and change. Design/methodology/approach – Based on a case study, the paper describes the methodological...