Lafuente, A.M. Gil; Hernández, M.O. - In: Fuzzy Economic Review XVIII (2013) 2, pp. 45-62
Marketing has studied the permanence of a client within an enterprise because it is a key element in the study of the value (economic) of the client (CLV). The research that they have developed is based in deterministic or random models, which allowed estimating the permanence of the client, and...