Mičík, Michal; Gangur, Mikuláš; Eger, Ludvík - In: Journal of business economics and management 23 (2022) 4, pp. 937-956
Trust plays an important role in social media communication. For companies, trust is an important determinant of … successful online communication. Thus, there is a pressing need to understand consumers' trust in the socially mediated … environment This paper presents a research study focused on modelling trust dimensions on social media. The main objective of this …