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Industrial marketing management : the international journal for industrial and high-tech firms
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To outcomes and beyond : discursively managing legitimacy struggles in outcome business models
Korkeamäki, Lauri
;
Kohtamäki, Marko
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 196-208
Persistent link: https://www.econbiz.de/10012422213
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